The project is co-funded by EU through the Interreg-IPA CBC Bulgaria–Serbia Programme.
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26.12.2019 13:42

Dual role of creative industries

The creative sector is not just a commercial arena; it is a symbolic and social space where ethical values, psychic meaning and pleasures are displayed, enacted, negotiated and represented. As such, the creative industries are not just informed by existing societal mores and values; they also shape society through the ways in which they represent these mores and habits in text, sound, images, experiences and even products. From this perspective, the creative industries play a dual role: they are an important area for investment in the new knowledge economy and a means of bolstering spiritual values and cultural identity.